eCommerce/Marketing Professional, Entrepreneur & Consultant
Dempsey Carter
Career Highlights
Role: Senior eCommerce Manager
Conceptualized unified, multi-store shopping cart. Developed branding strategy and ePartner Program. Created and implemented new business processes and micro-sites. Lead strategic and tactical planning. Developed KPI reporting. Generated sales over $430M for FY2011.
Role: Senior eCommerce Manager
Partnered with senior leadership and key stakeholders to define strategy and business goals. Lead cross-functional teams on concept/creative development, content creation, integration planning and execution as well as UA testing and deployment.
Role: Senior eCommerce Manager
Partnered internal teams on strategic planning and concept development. Lead site development. Managed content development, implementation and support. Saved $120K in development costs.
Role: Senior eCommerce Manager
Partnered with key stakeholders and IT to conceptualize, develop, implement and support B2C site to support business objectives and goals. Lead UI team to create concepts and deploy selected design. Created content to support concept. Generated over $5M in sales first year.
Role: Director of eCommerce
Identified key areas for operational improvement to drive completed sales and customer retention. Developed and implemented standard KPIs and SEO strategies. Created strategic plan for UI/UX updates to improve usability and site performance.